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The firm often urges to know how satisfaction that clients get on their products or services to strive them forward to upgrade their services or innovate current products. By surveying customer behaviour or feedback on products, firm gets adequate and nessessary information showing the advantage and disadvantage of their services and products compared with alternatives products. Firm also conduct a survey on the new products or services which actually not yet released in the market but going to disclose in the upcoming time.
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